Asian Celebrity Commercials

Toyota in China has launched the Yaris, which was hailed as Toyota’s best-seller in the European market.   The design is quite cool and the colors are pretty impressive. 

There’s the black sporty one which Jay Chou (周杰伦) is seen driving in the CM which is obviously targeted at the men.  The ladies will love the elegant Fuschia Yaris which Karen Mok (莫文蔚) is seen chasing after. 

The ads are very well executed with great art direction and  visual effects.  You can watch them direct from Toyota Yaris Website.   Click on the 2nd menu on the 6th column under the bottom navigation bar. 

And if you’re wondering why Jay Chou has to look so dirty in the pictures on the website, I have exactly the same question too.

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Besides Nicholas Tse and the Twins, China casual apparel, footwear and accessories company Xtep recently engaged Jolin Tsai and Wilber Pan to endorse their line of product.  You can watch Jolin and Wilber’s interview.

You can also watch the current TVCM featuring Nicholas Tse at the Xtep website and download the wallpaper featuring him and the Twins.

Enjoy and remember…

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Despite the Edison Chen photo scandals, Cecilia Cheung (张柏芝) still remains an advertiser’s darling.  Well, at least in the eyes of those in China.  She’s still getting assignments although looking at the products she has endorsed, one cannot help but wonder about the motive of engaging her.

Like this new one for Southbedding (南方寝饰) where the message is about marriage bliss and this is definitely in stark contrast to the rumors circulating about hers being on the rocks.  And come on, BEDS?

Check out the scene right behind and tell me it isn’t trying to entice our imagination with her going under the cover.  I thought that was a tad naughty.

But overall, this is quite a well made fast pace commercial with rich colors and catchy music.

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Lux really has a big budget when it comes to advertising and they’re always engaging the big names in the entertainment circuit to endorse their products.  Like here is Shu Qi (舒淇) promoting Lux Lumiere for the Chinese market.  Watch and download her TVCM and wallpaper directly from the Lux website.

Oh, if you’re expecting anything remotely raunchy, you’re in for a disappointment though.

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China is really lucrative when it comes to the advertising business.  And celebrities have the best deal because there are plenty of endorsement opportunities in that big market.  In fact, there are so many TVCM of celebrities we don’t see outside China at all.  Like these of Daniel Wu and Karen Mok for Canon.

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Anyway, you can find some of their wallpapers at Canon China.  The TVCM link doesn’t seem to be up but it’s not too difficult to search for them online really.

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